A listing presentation is essentially a job interview for representing the seller in a real estate transaction. Much like a job interview, your goal is to demonstrate that you are a better fit for the job than any other candidate. To get the job, the pre-appointment preparation is crucial. Think about it. Someone looking for a job would be well-advised to research the company with whom they are interviewing and bring a copy of their resume and cover letter. Likewise, a successful agent should come prepared and equipped to help make their case.