Compare Virtual Video Tour Technology and Cameras For Your Real Estate Business

Posted by Sean McGrail - CRO, OpenFrame on Sep 24, 2018 10:00:00 AM
Sean McGrail - CRO, OpenFrame
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The latest advancements in camera technology are all about creating immersive experiences. One innovation particularly useful for real estate agents include 360-degree cameras.

You can shoot 360-degree video - perfect for showing properties to out-of-town buyers or investors. Imagine being able to show an entire room to a client from your iPad. 

But which one is right for you, your business and your clients?

The latest 360-degree cameras are in the same vein as the $4,500 Matterport Pro 3D Camera,  a popular option for luxury real estate video tours. But the price tag of new 360 video camera models are significantly less than Matterport, and are making video tours a must-have for the average home and even will make economic sense for rentals.

The Top 2 affordable contenders are Ricoh Theta V and OpenFrame

Both utilize two ultra-wide fisheye lenses to allow you to capture a room in 4K resolution. But they differ on the ease of use for the average real estate agent.

Ricoh Theta V

The Ricoh Theta V is a stick-shaped, handheld device.  The camera is not specifically designed for Real Estate agents so you will have to transfer the file to a computer to edit and share.  This camera is designed for the professional videographer that has some editing skills and software already. Cost: $396.


OpenFrame is a HD 360-degree camera with a companion app (only for iPhone) that allows the average Real Estate agent to easily edit, add music and share video files compatible with Facebook, Instagram, YouTube, Email, text as well as MLS & Zillow. The app was specifically designed for the non-tech savvy Real Estate agent to save them time from post production editing. Cost: $230 per year

Bottom Line: If you're a Real Estate Agent that wants to differentiate yourself from the pack of competing agents, you should consider offering video tours to all your clients as part of your services.  Cost is no longer a barrier to offering video tours to everyone.

Topics: Real estate agents tips