Give your buyers the ability to qualify themselves as SERIOUS
Have you ever spent hours planning a showing for a buyer only to have them say the property is not for them after a quick walk through?
Your buyers don’t want to waste time looking at properties they know immediately aren’t a good fit. And you certainly don’t want to spend an entire day driving them from place to place and walking away with nothing to show for it.
What if you could ensure a better match resulting in more satisfied buyers and improved productivity with your time?
Harness the Power of Visuals to Better Qualify Buyer Interest
As we discussed recently on the blog, utilizing the power of visuals—whether photos, videos, infographics, or virtual tours—drives the success of your listings.
In addition to expanding your digital reach, these visuals can also help you to better qualify leads so you’re only spending time with people who have serious interest in a property.
How? Because the better you showcase a home visually to potential buyers, the more they can get a sense of what it would actually be like to live there. For example, the following 360 image gives you a feel for how open the space is, and how the kitchen flows into the dinning area, and the dining area has views of the back yard (use your curser to explore the space):
Think of it this way: Let’s say you only get two weeks of vacation a year. How do you decide where to go? You most likely ask friends for recommendations and then browse photos and watch videos of your intended destination to get a feel for what it’s like to be there.
Now imagine you’re making a decision to buy a home where you intend to live for the foreseeable future—not just visit for a few weeks. You'd definitely want to explore even more thoroughly before making a decision.
What’s more, you don’t have time to visit every option to get the right idea in person. You need to be able to do so at your convenience.
Thanks to technology, agents can do more justice to their listings and better provide prospective buyers with an experience of what it’s like to live in any given home. After all, you’re not just selling pretty hardwood floors, crown molding, bay windows and terracotta roofs, you’re selling the experience of being a homeowner and the feeling buyers will have living in that space.
Virtual Tours Make It Easy
VIrtual Tours, such as OpenFrame, better capture the feel of the property and give buyers a sense of what it is like to be in the property before their are there.
With OpenFrame, you use a device you’re incredibly familiar with —your phone—and attach a free 360° camera where you take one picture per room. The OpenFrame app creates a beautiful, immersive 360 virtual tour in a matter of seconds.
By sending prospective buyers a link to a virtual tour you give them the information they need to qualify themselves as a serious buyer or pass on the property. Making this content a part of your listing will not only help customers streamline the research process, but it also means wasting less time on showings for uninterested buyers. Not to mention, you’re giving your buyers what they want: the ability to test drive what it’s like to live there right at their fingertips.