Instagram is tailor made for real estate. If you’re a real estate professional and you aren’t on Instagram, you’re missing out. It’s where everyone is, so if you aren’t there, neither is your business.
Instagram’s audience hit the 1 billion active users mark this summer and an increasing number of agents are using it to sell homes online.
Here is a checklist to help you showcase properties and get leads.
1. Set up a business profile
First things first, you should separate personal Instagram accounts from professional ones where you post a steady stream of real estate content and not photos of your pets.
Post relevant content — for example, listing photos and information on open houses, the best places to eat in your town, etc
2. use hashtags
Hashtags allow users to search for specific topics.
On Instagram, hashtags like #realestateagent, #realestatedeals and #luxuryproperty have millions of posts associated with them and have people following those hashtags.
Hashtags are an excellent tool for making posts that are visible to others. As you build your audience, use hashtags that describe what you write (one example could be something as simple as #CapeCodRentals, #NebraskaRealEstate or #LosAngelesluxuryhomes) to reach a wider audience of users specifically looking for real estate on their account.
When posting photos of homes you’re selling, be sure to tag their locations for local users to find.
4. Use the ‘Photo album’ feature for multiple shots and videos
Instagram lets you put up as many as 10 photos and videos in a single post. Agents and brokerages frequently use the “Photo album” to display multiple photos of the same property. You can use OpenFrame to easily create 1 minute "teaser" videos of the 3 best rooms in a house. Watch your next Open House explode with buyers.
5. IGTV lets you post longer house tours
Instagram recently launched: IGTV, which lets you post videos up to 1 hour long. (Please don't post a 1 hour long video house tour. Keep it under 5 minutes.)
Using OpenFrame in conjunction with Instagram can really help you stand out from other agents. Use your Instagram feed in your listing presentation to show that you have the real estate marketing chops that sellers want.
Let us know of other tips and trick you've learned about Instagram that you think other agents should know about.