Top tools every real estate agent needs to know about in 2018

Posted by Sean McGrail - CRO, OpenFrame on Sep 5, 2018 10:55:00 AM
Sean McGrail - CRO, OpenFrame
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Technology is changing the way business is done and real estate is no exception.

There are those who are still clinging to “the way we’ve always done business” and those that are adopting the new way with open arms.

No matter which camp you’re in, these are the 4 tech tools that different real estate agents around the nation agree that every agent should be using in 2018 and beyond.

Drowning in emails? Try Boomerang


Boomerang allows you to finally clean out your inbox! Write emails now that will be sent later. “Boomerang” emails today so that can pop back up in the future at a point when you are able to deal with them. Boomerang has price points for everyone, from free to $50/month.

Every agent in your zip code uses the same professional photographer for every listing.  So how do you stand out from the crowd of agents when you’re giving a listing presentation? 4 words: virtual video walkthrough tours.  Be the first in your zip code to wow your customers with this little gadget from OpenFrame.

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 OpenFrame is a cute little camera that fits in the palm of your hand and attaches to your iPhone. It’s easy and fun to use - not overly complicated like some apps – and lets you capture, create and share a virtual video tour of a home from start to finish in about 20 minutes.  No need to schedule a time with a pro photographer. No need to ask your client to leave the house for 4 hours for the photo shoot. And best of all, no need to know anything about photography or videography to create a professional looking video tour.

 Virtual video tours give buyers a better feel than just static photos. And for buyers that are moving  to your area from far away, it can drastically reduce the amount of properties they visit when they arrive.  It will save you and the client time and increase the likely-hood of a positive referral.

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Realtyzam is a financial tracker that allows you to enter listings, buyers, expenses, and income. It has a one-click P&L statement that you can print and hand over to your accountant. At $8 per month, it’s a tiny investment for a great reward.

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Facebook's Business Page and TARGETED Ads

Facebook is currently one of the most inexpensive ad platforms that can generate bona fide sales leads. 

Having a Facebook business page for your real estate business will allow you to find your ideal clients, whether buyers or sellers, among strangers and friends alike.


If you want to work with a specific price-point and neighborhood, or just want to know those that are “most likely to move” (this IS tracked by Facebook), Facebook can help you target each demographic (since it tracks EVERYTHING everyone posts). You cannot do this detailed level of targeting by just clicking the “Boost Post” button while you are creating a routine post.

 Do you know of some must have technology every real estate agent should be using for 2019?

Let us know.

Topics: Real estate agents tips